Search Engine Optimization (SEO)
You have a website - but is it working for you?
Managing your website it is not exactly at the top of your to-do list.
Maybe you have a team who is churning out content on the regular but the benefits have not yet outweighed the costs, or perhaps you’re throwing money at paid search & just “hoping for the best”.
Friends: there is a better way!
You can bring organic traffic to your site without sacrificing an on-brand user experience.
It does not happen by accident, though.
It takes an assessment of how your website is built on the back-end, its design on the front-end, the composition of content on the site, and the perceived value of the site when compared to its competitors on the web.
I lead companies through a step-by-step process to improve their website’s rank on Google’s search engine results page.
LET’S DISCUSS …
How is your website built?
Factors such as site speed, navigation, and hosting, as well as mobile-friendliness, media storage, and caching all play a role in your website’s ability to rank on Google’s search engine results page (SERP).
What is your website content strategy?
Google rewards websites that provide content that satisfies user intent and provides an excellent user experience. If your website has a high bounce rate or depth of content that is not serving your audience, your website is working against you, not for you.
Does your website demonstrate expertise, authority, & trust?
Your website must have a satisfactory depth of content that demonstrates expertise in your niche. A strong backlink profile boosts your domain authority and is a measure of trust in your expertise.
What metrics do you track to gauge your website's effectiveness?
Organic traffic (sessions), total impressions, total keywords, and domain authority are all factors important to track on at least a monthly basis to gauge your SEO efforts’ effectiveness.
I will evaluate how your site speed, mobile optimization, and structure impact your SEO objectives.
I will run a program that produces low-competition, high-traffic keywords in your niche.
I will evaluate your website content, providing feedback on its ability to satisfy user intent.
I will offer a link-building strategy that will establish your site’s expertise, authority, and trust.
Let's Talk About Your Project
I’d love to hear more about what’s stressing you out. I might be able to help!