Search Engine Optimization (SEO) Services

You have a website - but is it working for you?

You have a website, but managing it is not exactly at the top of your to-do list.

Or, you have a team who is churning out content on the regular but the benefits have not yet outweighed the costs.

Maybe you’re throwing money at paid search & just “hoping for the best”.

Friends: there is a better way!

You can bring organic traffic to your site without sacrificing an on-brand user experience.

It does not happen by accident, though.

It takes an assessment of how your website is built on the back-end, its design on the front-end, the composition of content on the site, and the perceived value of the site when compared to its competitors on the web. 

I lead companies through a step-by-step process to improve their website’s rank on Google’s search engine results page. 

Keep reading to learn more about it!

How is your website built? (click to read more)

Factors such as site speed, navigation, and hosting, as well as mobile-friendliness, media storage, and caching all play a role in your website’s ability to rank on Google’s search engine results page (SERP). 

What is your website content strategy?

Google rewards websites that provide content that satisfies user intent and provides an excellent user experience. If your website has a high bounce rate or depth of content that is not serving your audience, your website is working against you, not for you. 

Does your website demonstrate expertise, authority, & trust? (click to read more)

Your website must have a satisfactory depth of content that demonstrates expertise in your niche. A strong backlink profile boosts your domain authority and is a measure of trust in your expertise.  

What metrics do you track to gauge your website's effectiveness? (click to read more)

Organic traffic (sessions), total impressions, total keywords, and domain authority are all factors important to track on at least a monthly basis to gauge your SEO efforts’ effectiveness. 

Anne-Shoemaker-Airbnb-Greensboro-Superhost

Overheard from Anne's office doorway...

“I’ve got a ‘special project’ that I think you’d be great for…” (click to read more)

Anne has a broad skill set that makes her a trusted resource for unique, cross-functional projects.  

“Hey, I’d like to get your advice/pick your brain/hear what you think about…” (click to read more)

People seek Anne out for advice on how to advance in their careers and for feedback about sticky professional situations.

“Can you read over this (report/contract/email/proposal) and give me your feedback on the (content/tone/flow/effectiveness)?” (click to read more)

Anne steps into the audience’s shoes and makes suggestions to enhance correspondence.

“I’m struggling with XYZ… Know of any resources that can help?” (click to read more)

Anne is a dedicated learner and avid reader.  She is quick to recommend books, podcasts, and other resources that inform and teach.

Download Anne's Resume

After learning about Anne’s consulting services from a friend, I was very excited about the prospect of working with her to assist our small business. Her experience and intellect for small businesses and entrepreneurs is impressive and inspiring. She listened to the bottlenecks I was facing in my role and together we developed a planned solution. She worked around my schedule and was very flexible when my time table shifted. The end products created by Anne saved time and removed the bottlenecks I was facing weekly and monthly. It was a great investment for me as a working mom and business owner. Anne is an approachable professional who was wonderful to work with. I highly recommend her consulting services.

Lyndsy Gallins

Owner, Gallins Family Farm

Anne is an absolute gem with the invaluable skill of listening to scattered thoughts and putting them into a professional, well-worded, well-thought-out document. She gave voice to my thoughts in a way that could be heard and understood by those in a position of authority. Anne is quick in her response time, organized, clear, and concise. I can not say enough wonderful things about working with Anne!

Dr. Whitney Gansman, PT, DPT

Physical Therapist

Anne Shoemaker was an incredible support for me and my nonprofit during our recent hire. She provided gentle direction for each stage of the process, was readily available to me during our time of need, and went above and beyond to ensure I had all the information I needed to make the best decision. Not only did Anne guide me through the logistics of hiring, but she also helped me tap into my intuition to make the best decision possible for myself and my team. She has a great understanding of the need to create inclusive and equitable workplaces and built those ideals into each stage of the process. Plus, speaking with her is a joy! I’m grateful for her wisdom, humor, and guidance. Anne is wonderful to work with and I highly recommend her for employers embarking on new projects or revamping old.
Sunny Baker

Co-Director, Mississippi Farm to Schools Network

Let's get started!

Contact Anne about your project