Mission, Vision & Values

Mission: Our mission is to support & elevate women into positions of corporate influence. 

Vision: We aspire to be the world’s most respected coaching and leadership development firm exclusively for women.

Our goal is to make meaningful progress towards the achievement of the United Nations’ Sustainable Development Goal #5 (Gender Equality), and specifically Target 5.5, “Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life.”

Values: We’re building an equitable, purpose-driven company that values authenticity, diversity, and respect. We center women’s experiences from all races and backgrounds in our language and materials, and we do not tolerate toxicity. 

  1. We Center Women’s Experiences: In language, images, and case studies.
  2. Authenticity: We keep it real. Our genuine approach is the cornerstone of our communication.
  3. Diversity: All races, backgrounds, and abilities are reflected in our materials.
  4. Respect: We believe that mutual respect is the foundation of meaningful relationships and enduring success. Our words and actions demonstrate respect & bring integrity and honesty to all interactions.
  5. Zero Tolerance for Toxicity: While we deeply respect individual boundaries, identities, and autonomy, we draw the line at engaging with those who persistently choose to be toxic or disruptive. Our commitment to a positive environment means we simply don’t do business with deliberately difficult people.