Mission, Vision & Values

Mission: Our mission is to enable corporations to realize increased earnings & meet their goals for leadership equity by cultivating female talent for corporate leadership roles.

Vision: We aspire to be the world’s most respected coaching and leadership development firm for women.

Our goal is to make meaningful progress towards the achievement of the United Nations’ Sustainable Development Goal #5 (Gender Equality), and specifically Target 5.5, “Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life.”

Values: We’re building an equitable, purpose-driven company that values authenticity, diversity, and respect. We center women’s experiences from all races and backgrounds in our language and materials, and we do not tolerate toxicity. 

  1. Excellence: We deliver exceptional quality in everything we do, continuously striving for improvement and innovation that exceeds our customers’ expectations.
  2. Inclusivity: We believe all people benefit from understanding the unique perspective of 50% of the population. While we center women’s experiences in language, images, and case studies, we encourage collaboration and innovation by embracing the unique contributions of individuals from all backgrounds.
  3. Authenticity: We keep it real. Our genuine approach is the cornerstone of our communication.
  4. Diversity: All races, backgrounds, and abilities are reflected in our materials.
  5. Respect: We believe mutual respect is the foundation of meaningful relationships and enduring success. Our words and actions demonstrate respect & bring integrity and honesty to all interactions.